A Sensible Approach for Writers to Make Cash: Providing Social Media Companies

As a author, you’re seemingly already utilizing social media to advertise your revealed work—or you need to be! And because you’re already a wordsmith, cobbling collectively intelligent and interesting tweets, Fb posts, and descriptions for Pinterest and Instagram comes pretty simply to you.

Realizing this, have you ever thought of placing your writing abilities to work by providing social media companies?

Companies all over the place are leaping into the world of social media, however tons of them simply don’t have the time or know-how. Whereas they could not all the time promote their want for a social media supervisor or content material creator on LinkedIn or Craigslist, you may simply determine 5 companies in your metropolis which can be doing a poor job with social media. (After all, you’re not restricted to native purchasers relating to social media, however they’re an ideal first choice.)

How one can discover social media purchasers

Begin along with your present purchasers, those who already know your work as a author. Merely shoot them a message letting them know that you’re now providing social media companies and ask whether or not they know anybody who wants this type of assist—or in the event that they want it themselves. In case your purchasers are prepared to contact their networks, craft an e mail to make it simple for them. Add an incentive by providing a free hour of labor in change for every referral.

To land new purchasers, attain out to a few of your favourite native eating places, retailers or bars. Similar to you may pitch an editor by main with a praise on their current work, you are able to do the identical while you contact a enterprise you already get pleasure from.

I’ve been capable of land a couple of new purchasers by gently mentioning a straightforward strategy to enhance their social media, like claiming their Fb vainness URL, beefing up their Fb About web page, or including milestones to their historical past. Together with suggestions like these in your pitch reveals that you understand your stuff and provides worth for the enterprise—you’re serving to them out earlier than they’ve even employed you.

Discovering ongoing work along with your new purchasers

Signing a brand new social media consumer opens the door to the opportunity of taking on extra writing-based duties. Possibly you could possibly launch or contribute to their weblog, or write and distribute their month-to-month e-newsletter. Maybe they want some canned response emails, press releases or up to date web site copy.

If you start new relationships with companies that continually want content material advertising and marketing, you set your self up for regular gigs that don’t require pitching an editor or scouring a job board. And that’s a pleasant place to be.

How one can worth your social media companies

Method pricing for this work in the identical approach you do your writing companies. Chances are you’ll wish to provide an hourly price to begin out, however finally I’d suggest transferring to a month-to-month retainer bundle. That is mainly your hourly price multiplied by the variety of hours you anticipate spending on work for the consumer.

Webpage FX has an in depth price sheet for his or her social media companies to present you an thought of what you may wish to cost. After all, you may wish to begin out with a decrease price to land that first social media consumer, however you’ll have the ability to increase it as you acquire expertise and consumer testimonials. The Write Life founder Alexis Grant additionally affords assets that can assist you construct your social media enterprise.

Remember the fact that you’ll common not less than one hour per day (typically three to 4 hours), day by day, creating content material and responding to buyer messages, so be sure you add some cushion to your price. Social media by no means sleeps, and further duties sometimes creep in, so reevaluate the mission scope periodically.

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