Final yr, Dutch customers spent 36 billion euros on-line. This was a rise of 5 p.c, in comparison with 2023. On the identical time, the variety of orders fell by 1 p.c. For the primary time, nearly all of worldwide purchases have been positioned with Chinese language platforms.
In 2023, customers within the Netherlands nonetheless spent 34.7 billion euros on-line. This was a 3 p.c improve in comparison with 2022. On-line spending is rising quicker once more, as proven by the 5 p.c improve in 2024.
These knowledge are in response to the newest Thuiswinkel Markt Monitor, from Dutch ecommerce affiliation Thuiswinkel.org. The report offers an perception into ecommerce within the Netherlands in 2024.
Variety of purchases decreased
Whereas on-line spending elevated, the variety of purchases fell 1 p.c to 345 million. The quantity of on-line purchases of merchandise even fell by 3 p.c. That is whereas on-line spending on merchandise elevated by 2 p.c. It seems that both extra merchandise are being bought per order, or higher-priced merchandise are being bought.
‘On-line spending on providers grew 10% final yr in comparison with 2023’
On-line spending on providers elevated essentially the most: by 10 p.c, in comparison with 2023. There was a very sturdy improve within the insurance coverage class. Spending elevated by 20 p.c and the variety of purchases by 16 p.c.
12% of spending was spent cross-border
The quantity of worldwide on-line purchases proceed to develop. Final yr, 55 p.c of Dutch customers positioned orders at a overseas on-line retailer at the very least as soon as. Nonetheless, ordering from Dutch on-line shops remains to be extra frequent: 97 p.c of Dutch customers purchased one thing right here at the very least as soon as.
As a lot as 12 p.c of Dutch on-line spending was spent at cross-border on-line shops. This quantities to round 4.4 billion euros. The whole quantity of purchases at overseas shops got here to 41 million, which can also be 12 p.c of the overall variety of on-line purchases.
Market share of Chinese language on-line shops elevated
Nearly all of Dutch worldwide orders have been positioned in China on-line shops (28 p.c). In 2023, the share was nonetheless 21 p.c. Dutch customers positioned 11.5 million orders at Chinese language on-line shops final yr, which collectively accounted for 434 million euros.
‘Germany is the second hottest nation for Dutch customers, after China’
“Dutch customers are more and more discovering their technique to overseas platforms. Particularly Clothes, DIY/Backyard and Footwear & Private Life-style from China are exhibiting sturdy development. This yr, for the primary time, we largely purchased from Chinese language on-line shops, when worldwide purchases. Germany is now the second hottest nation with 23 p.c, whereas Britain has dropped from 13 p.c to 7 p.c and misplaced the third spot to the US”, mentioned Marlene ten Ham, common director at Thuiswinkel.org.
