Final yr, on-line card funds accounted for 43.1 p.c of all on-line funds in Bosnia and Herzegovina. A yr earlier, that share was nonetheless 32.8 p.c. This displays a gradual shift in on-line procuring habits within the nation.
These information come from the third annual nationwide survey on the state of on-line procuring in Bosnia and Herzegovina. The survey was carried out and offered by the eCommerce Affiliation in Bosnia and Herzegovina throughout a public occasion in Sarajevo.
Money on supply most typical cost technique
In response to the report, money on supply have been nonetheless the most typical used cost technique within the nation, with a share of 46.4 p.c in 2024. Nonetheless, card funds are growing. In 2023, a share of 32.8 p.c of consumers mentioned that they like utilizing this on-line cost technique. In 2024, card funds accounted for 43.1 p.c of used cost strategies.
26.2% of customers most popular not utilizing their financial institution card whereas on-line procuring
But, 26.2 p.c of consumers within the nation mentioned that they don’t use their financial institution card when on-line procuring. The researchers say that this alerts an ongoing trust-building part. The report additionally reveals that solely 16.3 p.c of respondents reported points with on-line funds. That determine has remained steady in comparison with 2023.
20.5% shopped on worldwide platforms
In response to the analysis, customers in Bosnia and Herzegovina want procuring domestically. Similar to in 2023, round 43.4 p.c shopped at home on-line shops. And 20.5 p.c shopped on on-line worldwide platforms. This determine can be the identical as in 2023.
Of these platforms, Temu emerged as the preferred one. A minimum of 42 p.c of respondents (who store cross-border) shopped there. It was adopted by AliExpress (20 p.c), eBay (11 p.c), Amazon (8 p.c) and Shein (7 p.c).