Social media is an especially highly effective solution to have interaction together with your viewers, promote your model, enhance gross sales, and construct your enterprise.
TikTok advertising, specifically, has confirmed to be extremely useful for on-line shops. With a couple of billion customers around the globe1 and an genuine, community-driven method, it represents a serious alternative for retailers to achieve new consumers and increase gross sales, all whereas showcasing their model character.
48% of customers have instantly bought a model or product after seeing it on TikTok. 2
The TikTok for WooCommerce extension permits you to shortly get your enterprise up and operating on TikTok. Sync your retailer with TikTok Store, create adverts utilizing your product catalog, and measure marketing campaign efficiency — all from the WordPress dashboard.
Dan-O’s Seasoning is a testomony to the ability of TikTok and WooCommerce. In just some years, they grew from a one-person operation to promoting merchandise in 40,000 retail areas.
Learn the way Dan-O’s used TikTok and WooCommerce for exponential progress.
On this put up, we’ll cowl TikTok advertising ideas, how one can begin promoting on TikTok, and an summary of choices for promoting your merchandise.
To benefit from paid adverts on TikTok — and streamline the setup course of — you’ll want the TikTok for WooCommerce extension.
While you use this extension to attach your retailer with TikTok, you unlock highly effective advertising and gross sales instruments. With just some clicks, you’ll be able to arrange TikTok for Enterprise, set up the TikTok Pixel and Occasions API to measure outcomes, optimize efficiency, and sync your product catalog for automated advert creation.
The extension additionally permits you to launch and handle campaigns straight out of your WooCommerce dashboard, guaranteeing that your adverts are optimized and reaching the fitting viewers.
1. Sync your retailer catalog with TikTok
While you sync your WooCommerce catalog with TikTok, it’s a lot simpler to create and run product-based advert codecs like Video Buying Adverts. Use this information from TikTok’s documentation to attach your retailer to your TikTok account.
As soon as that is arrange, new merchandise you add to your retailer will robotically be out there for TikTok advertising and promoting.
Every part is pulled in robotically — and updates in actual time — together with names, costs, descriptions, pictures, movies, stock data, and extra.
2. Rapidly create adverts
In case you’re able to construct your first advert, begin by choosing Create an Advert in your TikTok dashboard.
From there, you’ll be able to add a video file or use the Sensible Video Generator to create video adverts utilizing your product pictures and pre-built templates.
3. Set up the TikTok Pixel and Occasions API
With the TikTok for WooCommerce extension, you’ll be able to set up the TikTok Pixel and Occasions API in your retailer with only a click on and begin promoting on TikTok. Allow superior matching capabilities to extend the visibility of your adverts to the fitting consumers and maximize your return on advert spend.
4. Create participating advert codecs
There are a variety of in-feed advert codecs you need to use in TikTok Adverts Supervisor, together with:
- Video Buying Adverts: Use your synced WooCommerce catalog to shortly create product adverts.
- Spark Adverts: Create a local advert utilizing natural posts from your individual TikTok account or via partnerships with different creators.
- Lead Technology Adverts: Acquire new leads with customizable Prompt Varieties that combine with CRM instruments to make qualifying and changing leads even less complicated.
The quickest solution to publish an advert on TikTok is thru Promote. This may flip a specific video out of your account into an advert, in order that it reaches customers, leads extra individuals to your web site, and improves your probabilities of gaining followers.
Need extra assist with setup? Try TikTok Academy’s Get set as much as run TikTok adverts course, which walks you thru creating an Adverts Supervisor account and linking your WooCommerce retailer.
Moreover, the Join your product catalog to TikTok course covers greatest practices for syncing your WooCommerce stock for seamless advert creation.
In case you’re new to TikTok and questioning the way it can greatest match into your WooCommerce advertising technique, begin with TikTok Academy’s Intro to TikTok course. It gives a strong basis on how TikTok works, serving to you perceive its community-driven method and the way customers work together with manufacturers.
There are a myriad of how you need to use TikTok to interact with clients and drive gross sales. Natural content material, for instance, is a good way to gauge which matters and video content material types are hottest. Paid promoting, nevertheless, propels your content material to new audiences and offers you useful insights into how individuals have interaction together with your model.
In case you’ve bought a grip on the fundamentals and wish to benefit from TikTok, comply with these greatest practices:
1. Act pure
Manufacturers and companies that succeed with TikTok ecommerce advertising have interaction with their clients and the broader TikTok neighborhood in genuine, significant methods. Individuals are fast to acknowledge content material that doesn’t really feel real and movies which have been repurposed from different social media platforms.
In case you haven’t already, get your individual private TikTok account and familiarize your self with the sorts of content material your target market appreciates. You’ll begin to perceive why so many individuals love TikTok and, extra importantly, get the inspiration and familiarity you want to create a profitable first advert.
Dig into TikTok greatest practices for assist with creating participating content material.
2. Discover your viewers and have interaction with them
When on the lookout for your viewers on TikTok, take into consideration what pursuits them fairly than merely who they’re. Connecting to teams or subcultures with frequent beliefs and concepts permits you to transcend classes like age, gender, and site. Companies that faucet into the ability of a subculture can see a large carry in model consciousness and affinity.
By looking for a hashtagged curiosity or key phrase on TikTok, you’ll be able to instantly perceive the sort of content material your viewers engages with. The extra views a hashtag has, the extra standard it’s — however remember that fewer views may very well point out a extra passionate, area of interest subculture that might be a possibility.
When you’ve discovered your target market via related hashtags, it’s time to begin the dialog. Listed here are a couple of ideas:
- While you run throughout content material out of your viewers, bounce into the feedback and present appreciation for his or her creativity — however don’t ask them to go to your profile or have a look at your merchandise. This may occasionally flag your remark as spam and might be perceived as inauthentic.
- Try what different companies in your area are doing to assemble concepts. Then, adapt them to your individual model. In case you’re a florist, you possibly can browse #florist on TikTok to search out inspiration from the most well-liked movies.
- Conversations are a two-way avenue. Make sure that to interact with of us who remark in your posts: allow them to know you admire their enter and that they’re value responding to.
For instance, Dan-O’s Seasoning’s success on TikTok wasn’t luck — it was constructed on constant, real content material that resonated with their viewers. By showcasing unique recipes with participating storytelling, they reached 4 million TikTok followers and transformed many into loyal clients.
In case you’re simply getting began, chances are you’ll discover our information to figuring out a goal market useful.
3. Get inventive or join with a professional
Advertising and marketing on TikTok is all about inspirational storytelling, providing all of the instruments you want within the palm of your hand.
As we’ve talked about all through this put up, it’s necessary to grasp the distinctive type of TikTok. Watch movies from rivals, together with standard content material that’s fully unrelated to your trade. Discover and take part in tendencies to drive site visitors. Use inventive visible components like overlays, music, emojis, and textual content to seize consideration.
Attain out to different individuals in your organization as properly, even when they don’t work in your advertising division. They could have some inventive concepts or a singular perspective — like that of your success staff — that may launch your content material ahead.And for those who hit a roadblock, trusted TikTok Advertising and marketing Companions are right here to assist.
Trying to refine your TikTok content material? TikTok Academy’s Discover and have interaction your neighborhood on TikTok course helps manufacturers perceive their target market and neighborhood behaviors.
If you’d like skilled help, discover Make TikTok movies with a creator or Make TikTok movies with a inventive company to collaborate on high-quality content material that resonates together with your viewers.
4. Collaborate with creators
The magic of TikTok comes from its neighborhood, and creators play a key function — they’re consultants who may help you discover new audiences and add authenticity to your messaging.
By the TikTok One Creator Market, you’ll be able to shortly join with the fitting individuals to raise your content material and expose your merchandise to potential clients. One of these TikTok influencer advertising might be very efficient on account of creators’ established belief with their audiences.
You may also profit from current, standard content material via Spark Adverts or Duets — two highly effective, collaborative video codecs that help you have interaction with and use posts that your target market already loves.
“Utilizing the TikTok for enterprise integration has been such a simple course of and so helpful to our enterprise! Content material creation is one thing that’s so necessary to any enterprise proper now and with this new integration, it helps us develop our enterprise and gross sales a lot quicker! Takes a while to arrange the catalog with all merchandise, nevertheless it’s so value it. Thanks, TikTok!”
– Dijas Pure Meals, WooCommerce service provider
5. Attempt Video Buying Adverts
With TikTok’s Video Buying Adverts, you may make the TikTok movies which might be already in your feed shoppable. Viewers can choose an merchandise they’re desirous about, then instantly full their buy. This is a superb solution to attain potential clients who don’t already comply with you on social media channels.
To create a Video Buying Advert:
- Log in to TikTok Adverts Supervisor and click on Create advert.
- Select Product Gross sales because the advert goal and TikTok Store because the product supply.
- Fill out your Marketing campaign settings, then choose Proceed.
- Enter an Advert Group Identify.
- Set Video Buying Adverts as your Store Adverts kind, then full your advert group settings.
- Within the Product part, click on +Add Product. You possibly can choose as much as 20 objects.
- Within the Video part, select as much as 50 movies per advert group.
- Click on Submit.
When choosing the merchandise you wish to function in a video, there are a selection of methods you possibly can take. You may spotlight greatest sellers which might be extra prone to seize consideration and join with new audiences. You could select new objects to check their viability and pricing. Or possibly you go along with merchandise that you want to get out of your warehouse.
Irrespective of which route you select, Video Buying Adverts are a terrific alternative for small companies.
Need to be taught extra? TikTok’s Intro to Video Buying Adverts course explains how this advert format works, and the Arrange a Video Buying Adverts marketing campaign course guides you thru launching and optimizing your first Video Buying Advert.
You possibly can try the TikTok Store Academy for additional studying and data on TikTok Store.
Observe that TikTok Store is at present out there in choose markets, together with France, Germany, Indonesia, Eire, Italy, Malaysia, Mexico, the Philippines, Singapore, Spain, Thailand, the U.Okay., the U.S., and Vietnam. Test right here for the newest availability.
6. Frequently evaluation TikTok analytics
With the TikTok for WooCommerce extension, you’ll be able to simply set up the TikTok Pixel and Occasions API, unlocking knowledge and analytics that may assist you measure and optimize your advertising efforts. It permits you to measure all the buyer journey, from how they interacted together with your adverts on TikTok to their checkout expertise.
You may uncover, for instance, that stay video performs greatest, or that you simply join extra with youthful audiences.
This data is extremely useful, offering you with the insights you want to make higher advertising and product choices.
Dan-O’s Seasoning discovered their success by specializing in engagement metrics like feedback and shares over views. This helped them perceive the sorts of content material that truly spurred motion.
7. Spotlight consumer generated content material
Person generated content material (UCG) is created by actual individuals who love your merchandise. UCG might be very efficient, because it’s relatable and natural — not paid — and persons are extra doubtless to reply to somebody they comply with and belief fairly than an commercial.
Encourage your clients to be inventive: Run a contest with a reward for essentially the most distinctive video utilizing your merchandise. Begin a branded hashtag problem, the place you’ll ask TikTok customers to create a video based mostly on a selected theme and share it with a set hashtag.
8. Perceive and use advert goals accurately
An advert goal on TikTok is the objective that you simply wish to meet together with your promoting marketing campaign. Choosing the proper goal helps you be extra profitable in your advertising and join with individuals in the fitting stage of their shopping for journey. Listed here are the out there advert goals and when to decide on every one:
- Attain: Get your video in entrance of as many individuals as attainable.
- Visitors: Ship viewers to a selected web page or product in your website.
- Video views: Drive extra engagement and views out of your target market.
- Group interplay: Earn extra TikTok profile visits, followers, or web page visits.
- Branded mission: Collaborate with different creators to get extra engagement.
- App promotion: Drive TikTok customers to put in your app.
- Lead era: Collect leads to your ecommerce retailer.
- Web site conversions: Drive conversions, comparable to product gross sales or e-mail signups.
- Product gross sales: Promote objects from the TikTok Store or your on-line retailer.
Take the time to find out about every of those and choose the fitting one to your adverts.
9. Think about using Sensible+ Campaigns
TikTok provides Sensible+ Campaigns, which is usually a useful gizmo to spice up the efficiency of your adverts, particularly for those who’re simply getting began. It takes a whole lot of the handbook work out of the method, serving to you increase gross sales with out requiring extra time out of your staff.
TikTok provides this highly effective automation answer, which generates a number of creatives for every marketing campaign and bids for every public sale to create the optimum mixture for fulfillment. The truth is, Sensible+ Campaigns carry out higher than conventional ones 80% of the time.
The TikTok for Enterprise weblog has nice content material that can assist you in your journey in the direction of rising your presence and boosting your income. Listed here are some extra weblog posts and assets to information your technique:
TikTok gives an incredible alternative to attach together with your viewers in enjoyable and thrilling methods whereas staying true to your inventive voice. Join your retailer to get began with TikTok for WooCommerce.
How can I combine my WooCommerce retailer with TikTok?
The TikTok for WooCommerce extension is the easiest way for on-line shops to combine with TikTok. It allows you to sync your merchandise with TikTok Store, create participating adverts, shortly set up monitoring codes, and extra.
What’s TikTok Store?
TikTok Store is a platform that allows retailers and creators to promote merchandise straight on the social media platform. It gives prompt entry to your catalog, which you’ll promote via LIVE procuring, shoppable movies, and a product showcase.
What do I have to register for TikTok Store?
For an ecommerce retailer, you’ll want a TikTok enterprise account, a government-issued ID of the authorized consultant, firm director, or particular person with important management (PSC), and a enterprise license or related doc. You possibly can set this up via your TikTok Vendor Middle, then begin promoting on TikTok!
What’s a TikTok enterprise account?
A TikTok enterprise account is a free profile that provides corporations entry to particular vendor options like superior analytics, inventive belongings, and advertising instruments.
1. Inside Information, October 2021, World
2. TikTok Advertising and marketing Science World Path-to-Buy Research (US Outcomes) 2021, performed by Materials
Vanessa has spent her profession writing useful issues for individuals throughout the tech area. Exterior of labor, she enjoys coaching for triathlon, rotating via hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains a couple of succulents, and has far too many books on her TBR shelf.