Discover something totally different? For those who’re already a part of the Woo household — or simply an admirer from afar — you might need noticed one thing contemporary on the location and within the product at the moment. Woo obtained a glow-up, with a gorgeous new brand, a refreshed shade palette, and an general model makeover that feels so proper.
This wasn’t only a fast wardrobe change — it’s the results of a ton of collaboration throughout the corporate, and I couldn’t be prouder of the result. We designed this model to face out from our opponents in how we glance, what we consider, and the way we talk our worth. It’s a mirrored image of the thrilling future we’re constructing. And that is solely the start!
The Woo model is a crucial asset for our enterprise and the whole Woo ecosystem. It’s our first impression with potential new customers, the face of Woo for all our audiences. A robust, recognizable model doesn’t simply elevate Woo — it drives success for everybody who builds, innovates, and powers services for Woo shops. When Woo wins, all of us win.
With the up to date model, we will make investments extra in driving consciousness of WooCommerce — which is changing into more and more necessary as we face challenges from opponents with excessive model recognition and deep pockets. It’s our alternative to place a stake within the floor about who Woo is and why we’re one of the best platform for constructing profitable companies for the long run.
The Woo group has thought of updating the model for years, however there was by no means a completely compelling cause to take action. And when a model creates a brand new brand for no actual cause aside from newness, it normally ends in an enormous whomp whomp.
However the enterprise and the commerce trade have modified a lot in recent times that it felt just like the time to launch an up to date model to hold us into the longer term. Whereas the previous Woo model served us effectively for a few years, it not felt prefer it was working exhausting sufficient, thanks to a couple key causes.
We perceive our viewers higher
We’ve put in a whole lot of analysis into understanding our prospects, the market, and who WooCommerce helps finest: for each the retailers that function shops day after day and the builders who construct these shops. Whereas WooCommerce generally is a good match for companies of all sizes and styles, we discover the place it actually shines is for already-established companies in search of the flexibleness and customizability to take their success to the following degree.
And naturally, our viewers additionally consists of our companions and potential companions: hosts, expertise companions, companies, and many others. The model wants to face out and communicate to them as effectively.
We’ve leaned into the advantages that resonate most with these companies, and infused them into our model:
- The customizability to create a gorgeous retailer that draws, engages, and converts.
- The flexibility to decide on precisely what it is advisable run your enterprise — and nothing you don’t — letting you management your prices and scale your enterprise in your phrases.
- True possession of your retailer, your code, and your information with an ecommerce platform that may by no means take your enterprise offline.
- A world group of builders, builders, and creatives that ensures you’re by no means constructing by your self.
- The reliability and familiarity of WordPress, the world’s hottest CMS, which powers 43% of the web.
Narrowing our focus means we all know who we’re constructing the product for, so we will put extra assets into constructing the proper options for them. We additionally higher perceive who we’re as a model and who we’re speaking to available in the market.
Our product is evolving
As Woo Creative Director Beau Lebens posted in late 2024, we’re altering our product technique for WooCommerce. Primarily based on what we’ve heard from our prospects and the group, we’ve shifted from constructing a set of plugins and providers towards making a extra complete, built-in platform that may energy the way forward for on-line promoting. We’re integrating extra important instruments into the core platform and bettering our performance and person expertise to make WooCommerce simpler to make use of out of the field.
Evolving our identification (effectively past simply the emblem) helps our model hold tempo with this new product imaginative and prescient.
SaaS isn’t all the time the reply
The rise of SaaS commerce platforms has remodeled the trade, and thousands and thousands of retailer house owners and builders now belief their companies off-the-shelf platforms. The convenience of beginning and managing a enterprise on one among these all-in-one options is a large draw.
However as a enterprise, we basically consider that SaaS isn’t proper for a lot of shops. That ease of use can come at the price of success down the highway. Open supply provides the flexibleness and possession that retailers want in the event that they’re seeking to construct companies that go the space.
One of many causes we refreshed the Woo identification was that we wanted a model that stands out available in the market and might compete with the slick advertising and model work that many SaaS firms excel at. However the model wanted to be rooted in who we’re, what we do, and who we’re for.
Along with the emblem, we’ve launched a refined shade palette, buyer pictures, and different components. However whereas these are essentially the most seen modifications for the model, it was necessary that it not simply be a design change. We wished to rebuild the model from the bottom as much as higher resonate with our audiences, characterize our product, and compete available in the market.
Over the course of the final yr, we used our deeper understanding of our prospects and the market to rebuild our technique for speaking WooCommerce’s advantages and options. That features revamping our model platform and core components like our voice and tone, and shifting to placing our prospects extra on the centre of our advertising. By telling the tales of the companies utilizing WooCommerce, we’re elevating our current prospects whereas portray an image for potential prospects of how we might help energy their success, too.
In 2025, we’ll proceed evolving and bettering the model whereas we additionally make modifications to our product to enhance its usability, performance, and efficiency. And within the coming weeks, our Head of Design, Daniel Nieuwenhuizen, will put up a extra detailed have a look at the up to date model and the way the group developed it, so hold an eye fixed out for that!
I need to thank the handfuls of people that launched this up to date model, from the advertising and inventive groups who developed it to the engineering groups who helped us get it out into the world. The work was carried out completely in home, by the individuals who know and love Woo finest.
It was a real group effort, and has been extremely gratifying to see so many components of the corporate coming along with such ardour and dedication. I sit up for working with everybody to proceed rising and bettering WooCommerce for our enterprise and our prospects.
Tamara Niesen is the Chief Advertising and marketing Officer at Woo. With over 20 years of expertise in high-growth B2B SaaS, machine, and platform firms, Tamara has led groups centered on model, go-to-market, demand technology, product advertising, accomplice advertising, built-in lifecycle advertising, and efficiency advertising.
She beforehand led World Demand Technology and Go-to-Market at Shopify, driving income development and market growth for Shopify Plus. She has additionally held advertising management roles at Housecall Professional, D2L, and BlackBerry. Tamara resides in Waterloo, Ontario.