Final 12 months, Amazon as soon as once more outpaced the ecommerce market development in each Germany and the UK. Its income reached 39.6 billion euros and 36.7 billion euros, respectively. The American firm has managed to resist the rising competitors from Chinese language platforms, with development in the UK accelerating even.
That is evident from Amazon’s monetary annual report. Globally, the corporate recorded income of 617.5 billion euros (638 billion {dollars}), a rise of 11 % in comparison with 2023. Web revenue doubled to over 57.1 billion euros (59 billion {dollars}).
On-line retailer gross sales reached 239.1 billion euros
Key development sectors included Amazon Net Providers (AWS) and promoting companies. Income from the 2 main enterprise divisions additionally elevated: on-line retailer gross sales reached 239.1 billion euros, or 247 billion {dollars} (up 6.5 %), whereas third-party vendor companies generated 151 billion euros, or 156 billion {dollars} (up 11.5 %).
In its report, Amazon specifies solely the “internet gross sales attributed to international locations that characterize a good portion of consolidated internet gross sales”, specifically Germany, the UK, and Japan (up 5.4 %). Income from the ‘Remainder of the World’ section inreased 14.5 %.
Amazon in Germany
Germany stays Amazon’s most essential worldwide market, accounting for six.4 % of the corporate’s whole income (with a income of 40.9 billion {dollars}). Nevertheless, development has slowed in comparison with 2023, when the corporate recorded an 11.9 % enhance, partly pushed by a powerful rise in retail media gross sales (up 20.6 %). It stays unclear how this development has developed in 2024.
Germany accounts for six.4% of Amazon’s whole income
Amazon is the established market chief in ecommerce in Germany, which can also be Europe’s prime market for quickly rising Chinese language platforms like Temu and Shein. Amazon has once more outperformed basic German ecommerce spending, which noticed a slight development final 12 months after two years of decline.
Amazon in the UK
In the UK, Amazon achieved double-digit income development of 12.7 %, surpassing its international development price. Income totaled 37.9 billion {dollars}. Not like in Germany, Amazon noticed an acceleration in development in the UK (following an 11.7 % enhance in 2023), exhibiting resilience regardless of the fast rise of Chinese language platforms there as properly.
The American firm is investing in quick supply and pickup factors to proceed to cleared the path in ecommerce in the UK. Over the previous 12 months, Amazon has delivered greater than one billion merchandise to Prime members in the UK on the day of order or the next day.