Ecommerce large Amazon is reportedly eyeing an enlargement of its low cost storefront, known as Amazon Haul. It’s alleged to compete with low-cost ecommerce platforms like Temu and Shein. It’s planning to launch Haul in Europe later this yr.
The net market has been rising steadily in Europe. In 2024, Amazon generated a income of 39.6 billion euros in Germany and 36.7 billion euros in the UK, for instance. This was a progress of 8.7 % and 12.7 %, respectively.
On the identical time, rivals like Temu and Shein are additionally rising their market share in Europe. Due to that, Amazon is searching for methods to remain forward.
Deliberate launch of Amazon Haul
In November, the ecommerce large launched Amazon Haul, which is just accessible via the corporate’s cell app. Most objects price 20 {dollars} or much less, and the product vary contains make-up, attire and equipment.
Job openings point out that Amazon Haul will launch in Europe later this yr
Based on sources, Amazon posted job openings for a software program growth engineer within the Haul workforce, to assist with a worldwide launch. This means that the corporate is planning a launch in Europe.
Challenges
Nevertheless, a launch might deliver up some challenges. Amazon principally makes use of plastic packaging for Haul shipments. However in Europe, it’s not utilizing single-use plastic luggage on our continent. Amazon began utilizing recyclable paper luggage, cardboard envelopes and bins. These supplies are costlier, which might scale back revenue margins.