Final yr, Belgian customers spent 17.4 billion euros on on-line purchases. This was a billion euros greater than in 2023, representing a rise of 6.7 %. In 2024, Belgians did 1 / 4 of all their spending on-line for the primary time.
That is in line with the newest Market Monitor from sector federation Becom. In 2023, Belgians spent 16.3 billion euros. This too was a powerful improve in comparison with a yr earlier, up almost 11 %. Though on-line spending grew barely slower final yr, ecommerce in Belgium remains to be rising.
Variety of transactions elevated 5%
Final yr, the variety of on-line transactions elevated almost 5 %, to 179 million. In comparison with a yr earlier, some 8 million further transactions had been added. On common, about 97 euros was spent per order.
‘Particularly within the second half of the yr there was an enormous improve within the quantity of purchases’
“Particularly within the second half of the yr we see an enormous improve within the variety of on-line purchases. The beginning of the college yr, Black Friday and the end-of-year interval filled with presents actually contribute to this”, says Greet Dekocker, managing director of Becom.
25% of all spending came about on-line
The variety of internet buyers can also be growing. Final yr, 96 % of Belgians aged 15 and older purchased one thing on-line. It is usually notable that for the primary time, 25 % of complete client spending in Belgium was spent on-line.
Well-liked product classes
When how typically Belgians purchased sure product classes, clothes stands out above the others. That’s the place the analysis counted 32.3 million transactions. In second place are video games and playing (24.4 million transactions) and media and leisure companies akin to streaming (18.1 million transactions). Moreover, the survey additionally exhibits that insurance coverage, toys and public transportation tickets are more and more being bought on-line.
4 billion euros was spent on on-line journey packages
Journey packages had been spent essentially the most (4 billion euros in complete), adopted by airline tickets (2.3 billion euros). However quite a bit was additionally spent on clothes: a whopping 1.7 billion euros.
‘Belgians more and more acquainted with on-line procuring’
“Belgians really feel more and more comfy procuring on-line. Consequently, they’re spending increasingly after they accomplish that. This improve is just not solely as a consequence of inflation, which reached 4.3 % final yr. The figures affirm that ecommerce is changing into more and more entrenched within the shopping for habits of Belgian customers. On-line procuring continues to develop in our nation, each regionally and on marketplaces which will embrace Chinese language platforms.”
