Of the world’s 250 largest ecommerce firms, 95 have their headquarters in Europe. That’s three greater than in North and South America mixed and considerably greater than in Asia. Inside our continent, Germany hosts probably the most headquarters.
That’s in accordance with a brand new record by German ECDB, a well known writer of ecommerce statistics. The figures shed new gentle on the stability of energy between totally different continents on the subject of ecommerce.
Ecommerce headquarters in Europe
With 95 headquarters of the world’s 250 largest ecommerce firms, our continent holds a number one share of 38 p.c. North and South America comply with with 92 headquarters (37 p.c), whereas Asia lags behind with 57 (23 p.c). Australia and Oceania have six headquarters, whereas Africa has none.
38% of headquarters are in Europe
Germany leads the best way in Europe with 22 headquarters, together with these of Otto, Zalando, and takeover goal About You. France and the UK comply with, every with 17 headquarters. Russia, which can also be counted as a part of Europe, has eight. The Netherlands and Switzerland every have 5 headquarters.
Focus in China
On the nation degree, america is absolutely the chief, with 80 of the 250 headquarters—practically a 3rd. China lags behind with 17 headquarters, the identical quantity as France and the UK. Whereas the Chinese language ecommerce market is huge, it’s far more concentrated than within the U.S. and Europe.
In line with ECDB, an organization’s location lays the inspiration for its success, as infrastructure and useful resource availability play an important function. “Nonetheless, this view of ecommerce gamers reveals scorching spots for the headquarters, whereas ignoring the precise measurement of ecommerce.”
Inquiries at ECDB present that Europe is just not represented in its high 10 of the most important world ecommerce firms, which is headed by Alibaba Group, adopted by Amazon. Six of the businesses within the high 10 come from Asia, 4 from america. The Otto Group is the primary European identify on the record at place 19.
Amazon leads the European market
Amazon illustrates the dimensions nuance: the US-based firm is just not solely the market chief in its dwelling area but in addition dominates the most important European ecommerce markets, no matter what number of headquarters of different huge ecommerce gamers are situated there.
One other vital notice: a current research by RetailX discovered that of the thousand largest on-line sellers in Europe, solely 49 p.c have their headquarters on the continent.